Every website owner aims to deliver content that caters to an audience with certain optimizations to increase their web traffic from Goo...
Every website owner aims to deliver
content that caters to an audience with certain optimizations to
increase their web traffic from Google.
- A proportional relationship exists between web traffic engagement and a website’s monetary returns.
For this very reason, most web page
owners look to increase their rank on a search engine’s results pages.
However, even higher ranked web pages sometimes fail to make a necessary
impact with a user. The Google Structured Data Testing Tool assists in the organizing of your Google search result and manages any optimizations that are required.
To make a better impact and get higher
clicks on your search engine links, developers need to consider adding
such additional optimizations such as a schema markup (available through schema.org).
The snippets available through schema, free and paid, are plugins that can significantly increase your page’s traffic from Google.
This article will answer the fundamental questions of:
- What are rich snippets and how to add rich snippets to a website?
Here I have also compiled the 6 Best Rich Snippets Plugins for WordPress. But before that…
What are Rich Snippets?
A non-technical definition:
- A rich snippet is additional interactive content that a user can interact with whenever a webpage’s search result pops up on Google.
Snippets can be added to your page using a schema markup.
The schema markup analyzes and organizes
your data enabling search engines to understand the type of content and
enable such optimizations for specific search engine results.
Schema markups add extra content like:
- Star rating
- Author information
- Other content specific information
The schema can be optimized as per the content of the web page.
Example:
- A link to a recipe can show the time required for preparation as a snippet.
Another example:
- An e-commerce website’s snippet can include details relevant to any sales or promotional discounts.
An entire list of the customizable schema is available at schema.org.
Importance of Rich Snippets in Gaining Organic Traffic
You can use the schema markup and
microdata to add rich snippets to your post and get ahead of your
competition in search results.
Even though there is no direct effect on
your webpage’s rank on Google, rich snippets can ensure that your web
page has an increased user engagement.
Engagement of users, also referred to as organic traffic, can lead to an increase in the number of clicks your posts get, but do not necessarily raise your rank on Google.
Indirectly, however, user engagement can increase the authenticity of your website, as an increase in user activity is indicative of relevant information that is useful for every user.
Another advantage of using rich snippets is the ease of installing them without any need for programming.
Then there’s the question:
- “How to add rich snippets to WordPress”?
It’s very easy.
All you have to do is chose a plugin
from this list of best rich snippets plugins for WordPress, install it,
customize the snippets using a rich snippets testing tool, and generate them using a rich snippets generator.
You will soon find that all your search engine results are optimized and now have rich snippets.
Now, let’s discuss the best rich snippets plugins for WordPress that are guaranteed to deliver you results in an efficient and effective manner.
6 Best Rich Snippets Plugins For WordPress
The first plugin on our list of the best
rich snippets plugins for WordPress is the most popular and renowned
plugin available for schema markup. This free plugin, though rudimentary
in its features, is a stable and reliable plugin.
The plugin features rich snippets ideal for web pages that feature content related to:
- Recipes
- Events
- Reviews
There is a lot of support available for
the plugin via forums and a very active online community. The forum is
open to any kind of query related to the operation of the plugin. Such
forums assist beginners and people new to schema markups.
2. WP Rich Snippets
This is the first ever plugin that offers rich snippets specifically for reviews and related web pages.
The plugin has a user-friendly layout enabling you to choose from a large variety of options to build rich snippets. With WP Rich Snippets, you can create visually appealing snippets for the review posts on your page.
The microdata required for the schema
markup is under your direct control enabling you to modify the schema
and snippets as you desire.
Rich snippets for review pages include:
- Ratings
- Pricing
- Summaries
- And more…
WP Rich Snippets is offered for $49.
3. Rich Snippets WordPress Plugin by CodeCanyon
Created by CodeCanyon, the Rich Snippets WordPress Plugin by CodeCanyon has similar features and functionality when compared to WP Rich Snippets, and offered at a relatively cheaper price of $12.
The only deficiency for this plugin in
comparison to other plugins is that the schema markup codes generated
are specific to posts and can only be used on a post-per-post basis.
Lacking application for larger websites
that contain several web pages in itself, this plugin is good only for
beginners as it is a cost-effective and feature-packed plugin.
The customer support available for the plugin is prompt and responsive, making it one of the best rich snippets plugins for WordPress.
Schema App Structured Data is one of the most popular plugins listed on the wordpress.org directory available from schema.org.
As it is a dedicated rich snippet plugin available for WordPress accounts only, it can also be used as a Google webmasters rich snippets testing tool.
Rich snippets generated specifically for
posts and author pages can be edited and customized. This snippets
plugin is available for free, however, for advanced features and better
technical support, there is a premium version available at $37 per
month.
5. WP Review Pro
The “Pro” version of the WP Review plugin for rich snippets is one of the most powerful plugins on the list.
It optimizes content for your web page as per the schema markup without compromising any preexisting elements on your web page.
Most bloggers will benefit from these rich snippets based on their posts and microdata like:
- Product reviews
- Tools
- Short descriptions
With an additional option of customizable snippets available at your disposal, this plugin is ideal for experienced bloggers.
The premium version is available at $39 and includes support for advanced features like:
- Translation
- WPMU
- Unlimited colors
Author hReview, available for $69, is a
WP rich snippets plugin that significantly reduces the complexity of the
schema markup. The tool is easy to use and can assist you in inserting
reviews/comments as rich snippets for your blog posts.
This is possible through a short code that represents microdata from a schema markup in different ways as a review rich snippets testing tool, saving time in the process.
Short codes can be used specifically for different posts and snippets.
Conclusion
If you are looking for plugins that are
accessible, user-friendly, and offer you complete control over the
schema, the six best rich snippets plugins for WordPress listed above
should comply with all of your needs. They not only add to a webpage’s
performance, but also to its stylish interface which helps increase user engagement for blog posts.
What rich snippets plugin are you using? What other plugins should be on this list? Share your thoughts in the comments below!
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